People’s Food Co-Op is a community grocer with locations in Rochester, MN, and LaCrosse, WI. In addition to a brand anthem video, we collaborated with People’s to create a video series featuring the producers who supply a wide range of organic products to the Co-Ops. After creating a vision for the series that would connect with their target market, we wrote, directed, and produced the series of eight videos. The video series was received positively and has been viewed and shared thousands of times.