We love a challenge and jumped at the opportunity help Kenyon College produce a resolute video for the most ambitious capital campaign in the college’s history. Bringing the Our Path Forward campaign to life is one of the most gratifying collaborations we’ve enjoyed with the College so far.
Producing a Capital Campaign Video
Kenyon seeks to provide all qualified students an education where diverse points of view engage in critical discourse. This is the foundation of the Our Path Forward capital campaign video. Escalating tuition and external questions surrounding the value of a liberal arts education magnify the importance of the campaign and Kenyon’s role as a leader in private education.
The capital campaign video features students, faculty, and alumni sharing their Kenyon experience. Capturing the specific viewpoints they have of Kenyon was key in creating a deep connection reflecting what many donors and alumni value most about the College. This connection encourages viewers to recall their experiences and crystalize the critical role they play in keeping Kenyon at the forefront of education for generations to come.
The film served as the marquee piece at the campaign launch event and capped an evening full of inspiration and excitement. A trailer version of the piece was released on social media prior to the event, and the full-length piece is now being distributed on multiple channels. From the start, we knew we had to create a piece that moved the audience. As the lights came up and tears came down across the room, we knew we were part of something special.