Knowing it would connect with audiences, Wooster wanted a video to serve as the signature campaign promotion for its annual fund.
We identified the goals of the project with the alumni office and then wrote, directed, and produced the video. We also directed the bagpiper (for real!).
The video, which included unforgettable details about The College of Wooster experience, received thousands of views and helped achieve a record day of giving for Wooster’s annual fund.